Marketing communications plan template excel

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Template Highlights

• Download this simple communication plan template as a Google sheet, Excel spreadsheet, or PDF.
• On the first tab, include basic information to describe your communication plan and its intended use.
• The Table of Contents provides an overview of the content on the tabs that follow.
• The Communications Schedule on Tab 3 helps you plan and time the steps in the project to ensure you get the best results. Include all of the major milestones, noting who is responsible, the start and end dates, and any recurrences (e.g., weekly, monthly).
• On Tab 4, focus on any in-person or virtual events in your plan. Describe them in more detail and identify the purpose of each.
• Now that you have provided the Communication Schedule and Events Calendar, describe the roles and responsibilities of your communications project team. Include the positions of everyone on your team what they will do on each communications task. Consider designating the roles with abbreviations like L for Lead,R for Review, and M for Monitor.

Frequently Asked Questions

What is a communication plan?

A communication plan is a document that organizes and schedules the actions you will take to provide your audience with a message. Creating a communication plan can help you reach your goal by setting deadlines and clearly defining stakeholder roles and responsibilities.

Is this template free?

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